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Chromapost (formerly known as ChromaTweet) is an ongoing nano-blogging project where each post consists of a single color tone. The daily moods, feelings, and experiences are compressed into one piece of information: color.

Rules:
One chromapost per day, every day.
No white (FFFFFF) or black (000000).
The title of every post is the hexadecimal code of the color.

The first Chromapost: 1 April 2009




















14 October 2014
Chromapost feature in
'Infographics Designers' Sketchbooks'




By Steven Heller and Rick Landers
Princeton Architectural Press, 2014.
Amazon





7 September 2014
Why That Color? Why Not?



Podcast interview with Aleksandar Maćašev about color and Chromapost by Tom Parish.





12 May 2014
Chromapost feature in Print Magazine



Conceive. Make. Sell (8 design entrepreneurs)
by Steven Heller and Lita Talarico
Print Magazine, June 2014. The Innovation Issue.





28 April 2014
Chromapost December 2013 Painting



30/40 in
Acrylic on canvas





4 April 2014
'Why That Color?' Blog



Chromapost examines influences on our color perception through a series of articles for Munsell Color Blog.





1 April 2014
Chromapost New Year!



COLOR = DATA: a series of data visualizations of the previous five years of Chromapost.
(1 April 2009 - 31 March 2014, 1826 colors/days)





1 December 2013
Chromapost Messenger Bag Prints, Edition B



40 digital prints that accompany each of the 2nd edition Chromapost Messenger Bags.





14 November 2013
Chromapost Passages (June 2011 / August 2012)







20 September 2013
Chromapost Messenger Bag, opening reception



Saturday, 28 September 2013, 2-5 PM.
Brooklyn Industries store in DUMBO.
70 Front Street, Brooklyn.





18 September 2013
Chromapost Messenger Bag



Chromapost Messenger Bags by Brooklyn Industries made of vinyl from the Chromapost Dumbo installation.





16 September 2013
Chromapost Messenger Bag Prints, Edition A



40 digital prints that accompany each of the 1st edition Chromapost Messenger Bags.





3 September 2013
Chromapost 3 September 2013



Collaborative Chromapost artwork on the spot.
Chromapost Sessions, Act IV.





23 August - 3 September 2013
Chromapost Sessions at Mikser House in Belgrade



Lectures, presentation, slide projections, poster and a collaborative artwork on the spot.
www.mikser.rs





5 May 2013
Chromapost August 2012 painting







2 April 2013
4 Year Anniversary Poster



Four years (1461 colors) in one poster.
1 April 2009 - 31 March 2013.





18 September 2012
ChromaTweet > Chromapost

ChromaPost

The ChromaTweet project has changed its name to Chromapost.
Some older parts of the project will still be called ChromaTweet, while everything related to the project in the future will be called Chromapost.





9 July 2012
ArtBridge WALK: ChromaTweet



Artist's guided tour of the ChromaTweet Print in Dumbo, NYC.
Saturday, July 21, 12-1 PM
Register here: www.walkchromatweet.eventbrite.com
Organized by: ArtBridge





8 July 2012
ChromaTweet Social Network



Chromapost Social Network based on the ChromaTweet artwork is launched in its testing stage. Join us!





26 April 2012
'Chromatweet June 2011' painting
at the first annual ArtBridge Spring auction




Friday, May 4th, from 6-9pm at the HighLine Loft in the Chelsea Gallery District.
ChromaTweet June 2011 painting >







1 March 2012
'Chromatweet: Can You Feel Color Now?
interview for Tones, Pantone® newsletter









6 March 2012
Armory Arts Week, NYC, 2012



WALK yourself! ChromaTweet Daily from Dawn to Dusk.
ChromaTweet print in DUMBO as a part of 'Walk Artbridge' during the Armory Arts Week 2012.
'Grab your friends and tour the colorful emotional landscape of this unorthodox and creative New York City-based artist.'


ChromaTweet print amongst the highlights of the Huffington Post's Armory Arts Week preview.







23 September 2011
ChromaTweet Outdoor Print in Dumbo

ChromaTweet in Dumbo

Two years worth of ChromaTweets (1 April 2009 - 31 March 2011) have received a 100 meter printed outdoor treatment in Dumbo, Brooklyn, as a part of the Dumbo Arts Festival 2011.

Location of the artwork:
Water street, between Old Dock St and Main St.
Chromatweet Location

Presented by ArtBridge

www.art-bridge.org
www.dumboartsfestival.com






© 2009-2014 Chromapost













Infographics Designers' Sketchbooks
Steve Heller and Rick Landers
Princeton Architectural Press (October 14, 2014)
pages 190-195
Amazon

[excerpt from Amazon description]
"In Infographic Designers' Sketchbooks, more than fifty of the world's leading graphic designers and illustrators open up their private sketchbooks to offer a rare glimpse of their creative processes. Emphasizing idea-generating methods—from doodles and drawings to three-dimensional and digital mock-ups—this revelatory collection is the first to go inside designers' studios to reveal the art and craft behind infographic design.”






click to enlarge










Why That Color? Why Not?
Podcast interview with Aleksandar Maćašev about color and Chromapost by Tom Parish.

"And what better way to do that than to collaborate with one particular amazing person who now looks beyond the convention of defining, feeling, and using color. A man who believes in helping others find ‘THEIR’ way of defining, using, and feeling colors – Aleksandar Maćašev. You can start by visiting his website, Chromapost.com; in fact, I encourage you to go there and explore. It’s the basis of this podcast.”












PRINT Magazine, June 2014. The Innovation Issue.
Conceive. Make. Sell
Steve Heller and Lita Talarico

[excerpt]
It began as a personal artistic exercise—a reaction to New York– based founder and designer Aleksandar Maćašev’s reluctance to be vibrant in his own work. “We constantly face a torrent of infl uences on our perception of color and on our expression with color,” he says. “Culture, visual communication, commerce and design trends all shape how we think about color. And if you went to an art school, add color theory to the mix. I wanted to get rid of all these limitations as much as I could and try to use color in a very personal way by expressing my own emotions through it.”


click to enlarge











Chromapost Messenger Bag

Chromapost Messenger Bag - An Art Installation Becomes a Bag
Brooklyn Industrialist Blog

...

What do you think about your visual diary being repurposed into messenger bags?

I love the idea of someone else carrying ten days of my life on their shoulder. The vinyl of the dismantled installation simply cried to be recycled into something else. The design of the bag utilized that idea of playing with private/public. On the outside, the bags have a small strip with a three to four color sequence, but the inside of the bag is covered completely in colored strips from the installation. A discrete chunk of my emotional life is offered to the outside world, while the owner of the bag can have the full view. Each bag is completely unique because repeating colors or color sequences in Chromapost is practically impossible. To compliment the uniqueness I created a separate digital print for each bag based on each bag’s color combination and the visual language used in Chromapost Social Network for generating art.









ChromaTweet at the Dumbor Art Festival 2011

ChromaTweet: Can You Feel Color Now?
A conversation with the artist behind "the color chronicle
by Keith Recker for Tones, Pantone® newsletter


K.R.: How did you imagine this beautiful project?

A.M.: It was born out of frustration. In my art and design practice I was actually never very good with color. I was more interested in form and composition. Color was something superficial, with no communication value, something added later to beautify the final product. But even though I was not good at using color, I always sensed that color is emotion, and I always wanted to establish a connection between my emotions and color.

The first thing I did on the way to developing ChromaTweet was to shed all of the imposed rules about color that I had learned — all of those harmonies, matching and contrast principles and theories from Goethe to Bauhaus; generalized principles of how colors affect our mood; the notion of trend colors introduced by consumerist culture, and of course color meanings that have been generated from within our cultural matrix – such as red meaning stop and green meaning go. I just wanted to experience a very personal and unconstrained relationship between color tones and my own feelings.

...









ChromaTweet at the Dumbor Art Festival 2011

The Armory Show 2012 Preview, Huffington Post
1 March 2012

'The Armory Show is one the most important annual events in New York City and with such a diverse, captivating schedule, it can be easy to miss the little gems that dot the festivities' program every March.'
...
'During ArtBridge's WALK yourself! art walk, be sure to head over to DUMBO to check out "ChromaTweet" by Aleksandar Maćašev. The 400-foot-long installation, running along the historic Empire Stores building, reflects the artist's emotional state from day-to-day, but rather than take to Twitter, Maćašev expressed himself through color for two years.'

photo by: Carly Gaebe








ChromaTweet at the Dumbor Art Festival 2011

From the Flickr stream of Collin R Erickson
More Chromatweet photos from the same stream >






ChromaTweet at the Dumbor Art Festival 2011

From the Flickr stream of Josef Pinlac






ChromaTweet at the Dumbor Art Festival 2011

So what makes this New Media Art? Well, he is utilizing an immensely populated social networking tool to stimulate people's minds. He is also diving very deep into Color Theory, which is a surprisingly complex field to the unknowing person, and a field that we must study as Media Artists. The way that this work really calls attention to itself is not by viewing them as single posts, but as an archive overall. When you are able to look back on past posts and experience the different moods evoked by his color choice, it starts to take it's hold of you. I believe this to be a strong example that challenges the typical mediums of artwork, as he continues to use Twitter as his primary artistic platform. This originates in a digital platform, but Aleksandar has allowed himself the creative opportunity to expand beyond that into a much more physical representation as well.








ChromaTweet at the Dumbor Art Festival 2011

From the Flickr stream of Garrett Ziegler (www.whrtny.blogspot.com)
More ChromaTweet photos from the same stream >






ChromaTweet at the Dumbor Art Festival 2011

From the Flickr stream of "MellieMell"






ChromaTweet at the Dumbor Art Festival 2011

From the Flickr stream of Emilio Guerra
More ChromaTweet photos from the same stream >






ChromaTweet at the Dumbor Art Festival 2011

Chroma Tweet by Aleksandar Maćašev
www.kezradesign.wordpress.com

'Viewing it linearly, I saw trends of muted colors, bright colors, warm or cool colors and then some random pairings depending on the days. Viewing the tweets linearly changed the perception of Maćašev's emotions and almost formed a weird connection to the artist. I wanted to know what happened that day he decided to tweet a muted brown color, or for several days of bright colors, why was he so cheerful?'



ChromaTweet at the Dumbor Art Festival 2011

'ChromaTweet' by Aleksandar Maćašev is Both Colorful and Moody
www.artsobserver.com




ChromaTweet at the Dumbor Art Festival 2011
Project 365. One Photo Every Day by Gina Herold. (December 31, 2011)
www.ginaherold.com




ChromaTweet at the Dumbor Art Festival 2011

Instagram picture by "melphoto"
http://instagr.am/p/bL9y-




ChromaTweet at the Dumbor Art Festival 2011

From the Flickr stream of Lu García Arango




ChromaTweet at the Dumbor Art Festival 2011

From the Flickr stream of Shawna Deal
More ChromaTweet photos from the same stream >




ChromaTweet at the Dumbor Art Festival 2011

Aussie New Yorker (December 14, 2011)
www.aussienewyorker.blogspot.com

'The project is currently 400 feet long and hugs a beautiful historic building. It looks like a glorious pms swatch sheet, as you see each daily "entry" next to each other and follow how the artist's mood changes over the days and months.'



ChromaTweet at the Dumbor Art Festival 2011

From the Flickr stream of "JeaniousBae"




ChromaTweet at the Dumbor Art Festival 2011

From the Flickr stream of "photos11201"




ChromaTweet at the Dumbor Art Festival 2011

Instagram picture by "jpaav"
http://instagr.am/p/OLQnW




ChromaTweet at the Dumbor Art Festival 2011

NY Meets Girl by "alyssa b." (September 26, 2011)
www.nymeetsgirl.tumblr.com




ChromaTweet at the Dumbor Art Festival 2011

From the Flickr stream of Jessica Kulick
www.ofrevolt.com

'I love the idea of this project, especially in a city known for its dark architecture - such a simple and beautiful way to bring a little more color into our lives.'



ChromaTweet at the Dumbor Art Festival 2011

secondfret@Twitter, Josh Johnson (August 9, 2011)
www.twitter.com/secondfret




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